Tips for Choosing a Reliable Lead Generation Agency

Every business survives on customers, especially new customers that will bring in new blood and new revenue. How do you reach those customers? One way is to hire a lead generation agency that will help you build a strategy so that potential customers can know more about your product or service.

With hundreds of companies offering different services, choosing a reliable company can be a little tricky. It always pays to do some due diligence before you make a commitment.

Check what methods are used to generate leads

Different agencies use multiple methods to obtain leads and deliver results to clients.
Make sure you ask questions to understand what tools and processes they follow to reach quality leads. Ask them what lead generating system they have to gather these leads. How many techniques do they use to generate leads? Many companies use at least ten different lead generation methods to ensure that their pipelines remain full. This can include a mix of online social media networking sites, blogging, article marketing and more as ways to attract targeted leads and collect information from them. You would want to choose an agency that adheres to industry standards to ensure that the quality of leads produce positive results for the long-term.

Does the agency need to have a license to operate?

Some states may require some types of lead generation agencies to obtain a license and meet federal requirements to operate their business, particularly those that service certain types of industries. For example, lead generating operators that cater to the mortgage or real estate business are typically required to obtain a mortgage or real estate license by both the state and the federal government. Make sure you are dealing with a reputable company that runs its business within legal terms as this will greatly impact the quality of leads that they can provide. Businesses that operate in the dark resort to shady tactics, i.e. black hat techniques, and this will in turn have an effect on your own business after some time.

Guarantee of quality

All reputable companies will offer some type of guarantee for the quality of their work. They may offer, for instance, a discount as guarantee for a certain percent of conversion rate for an email list you purchase. For example, they guarantee 80% of warm leads with 8% conversion rate for a list of leads. This means that your list will have 80% of correct emails which will produce 8% of sales. If this doesn’t happen and you are not satisfied, then they give you a partial refund.

Ask for referrals

Referrals from trusted sources are always the best recommendations. They come direct from satisfied customers, people who have used the agency’s service in the past and can give proven results to validate their claim. Customer testimonials that are on the website can be fabricated, usually made up by fake people that were paid by the company, so don’t rely too much on them. Always cross-check reviews on a website with those that are in their social media channels or in Google listings to verify if they are genuine. Better yet, ask the agencies that you have narrowed down on your list for names of previous clients that can possibly vouch for them. If they don’t hesitate, then that’s a good sign that they can stand by the quality of their work.

When you are selecting a lead generation agency, keep in mind that you are choosing a business partner. Find out all that you need to better understand what one company can offer you in terms of guaranteeing a healthy ROI on your marketing campaign. The more thorough you are in checking out potential companies, the more information you can obtain to evaluate each one, which in turn increases your chances of selecting the right partner to help you grow your business.

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